1. Introduction
SellerWise (“we,” “us,” or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, share, and protect personal information when you use our services, including services integrated with the Amazon Selling Partner API (“SP API”). By accessing or using our services, you consent to the data practices described in this Privacy Policy.

We are compliant with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), ensuring your rights are respected in terms of privacy and data protection.

2. Information We Collect
We may collect the following categories of personal data:

• Personal Information: Includes identifiers such as your name, email address, billing address, telephone number, and payment details, which you provide during account registration or service use.
• Account Information: Access to your Amazon Seller Central account information and other data retrieved through the Amazon SP API, such as order information, inventory records, and sales reports, which are necessary for performing our reimbursement services.
• Usage Data: We collect data on how you interact with our website and services, including IP address, browser type, device information, operating system, and browsing history.
• Cookies and Tracking Technologies: We use cookies and similar technologies to track user interactions with our site, enhance user experience, and provide personalized content. This also includes data collected through Google Analytics and Google Ads.

3. Use of Collected Information
We process your personal information in accordance with applicable data protection laws, including GDPR and CCPA. The information collected is used for the following purposes:

• To provide, maintain, and improve our services.
• To process payments and manage billing-related matters.
• To access and use Amazon SP API data in accordance with Amazon’s policies for the purpose of delivering reimbursement and audit services.
• To communicate with you and provide customer support.
• To personalize content, improve user experience, and analyze user behavior.
• To serve targeted advertisements through Google Ads and measure website performance using Google Analytics.
• To comply with legal obligations or to protect the rights, property, or safety of SellerWise or others.

We do not sell your personal information to third parties.

4. Sharing of Information
We may share your personal data in the following circumstances:

• Internal Access: Access to your personal data is restricted to employees and contractors who have a need-to-know basis, ensuring minimal data exposure.
• Google Services: We may use Google Analytics to collect data on how you use our website, which helps us understand website performance and user behavior. Google Ads may be used to serve personalized advertisements to users.
• Amazon SP API: We access data through the Amazon SP API strictly in accordance with Amazon’s policies. Any access is used solely for the purposes of delivering the services you have contracted.
• Legal Compliance: We may disclose your information if required by law, legal process, or governmental request, or to protect the rights, property, and safety of SellerWise or others.

5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us remember your preferences and understand how you interact with our services. We also use Google Analytics and Google Ads cookies for website analytics and personalized advertising purposes. You may choose to disable cookies through your browser settings, but doing so may affect the functionality of our website.

6. Data Security
SellerWise implements industry-standard security measures to safeguard your personal data from unauthorized access, disclosure, alteration, or destruction. Data transmitted between your device and our services, including the use of Amazon SP API, is encrypted using Secure Socket Layer (SSL) technology or similar encryption protocols. We also employ secure data storage and access control procedures to ensure the integrity of your data.

However, no method of data transmission over the internet or electronic storage is fully secure, and we cannot guarantee absolute security. We regularly review and update our security practices to address emerging threats.

7. GDPR and CCPA Compliance
Under GDPR, residents of the European Economic Area (EEA) have the right to:

• Access, correct, update, or request deletion of your personal information.
• Object to processing or request restriction of your personal data.
• Request portability of your data.
• Withdraw consent at any time, where data processing is based on consent.

Under CCPA, residents of California have the following rights:

• The right to know what personal information is being collected about them.
• The right to request deletion of their personal information, subject to certain exceptions.
• The right to opt-out of the sale of their personal information (although SellerWise does not sell personal data).

If you wish to exercise any of these rights, please contact us.

8. Data Retention
We retain your personal data for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. This includes complying with legal obligations, resolving disputes, and enforcing our agreements. Once personal data is no longer needed, we securely delete or anonymize the data in compliance with applicable laws and regulations.

9. International Data Transfers
Personal information collected by SellerWise may be transferred and processed in countries outside of your country of residence. When transferring data internationally, we ensure compliance with relevant privacy laws, including the implementation of appropriate safeguards such as standard contractual clauses or reliance on adequacy decisions.

10. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy as necessary. Any changes will be posted on this page, and where appropriate, you will be notified by email. Your continued use of our services after such modifications indicates your acceptance of the revised Privacy Policy.

11. Contact Information
If you have any questions, requests, or concerns about this Privacy Policy, please contact us.